La evolución del "merchandising"" en las novelas brasileñas"

Authors

  • Gina López

DOI:

https://doi.org/10.16921/chasqui.v0i50.2246

Keywords:

MERCHANDISING, TELENOVELAS, BRASIL, RED O GLOBO

Abstract

Existen muchas formas de comunicación persuasiva. El merchandising en telenovela es "la técnica de introducir anuncios que no son declarados publicitarios dentro de una representación con la necesaria naturalidad"". El artículo traza un panorama de la evolución del merchandising utilizado en las novelas de la Red O Globo, sus características y una síntesis histórica."

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Published

19-01-1995

Issue

No. 50 (1995): La magia de los dibujos animados

Section

Otros

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