La publicidad vía televisión

Authors

  • Gino Giacomini Filho

DOI:

https://doi.org/10.16921/chasqui.v0i50.2245

Keywords:

PUBLICIDAD, TELEVISIÓN

Abstract

La publicidad debe ser manejada con extraordinario celo, especialmente en televisión, en donde un comercial puede alcanzar a decenas de millones de personas. Por eso debe estar en manos de profesionales que conocen su responsabilidad y el peligro de constituirse en impacto negativo para los públicos potencialmente alcanzables.

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Published

19-01-1995

Issue

No. 50 (1995): La magia de los dibujos animados

Section

Otros

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