Problemas de comunicación en las transnacionales.

Authors

  • Dino Villegas

DOI:

https://doi.org/10.16921/chasqui.v0i96.1607

Keywords:

TRANSNACIONALES, COMUNICACIÓN, CULTURA

Abstract

En las organizaciones transnacionales los problemas de comunicación dependen de la cultura específica en que estén insertos, las empresas deben congeniar las culturas corporativas con las locales, aprovechando lo mejor de ambas. Amerita generar mecanismos de comunicación transversal entre países y ascendentes con la estrategia global.

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Published

31-12-2006

Issue

No. 96 (2006): Rendición de cuentas de medios y periodistas

Section

Otros

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