Errores de comunicación del Presidente Uribe en el referendo

Authors

  • Humberto López López

DOI:

https://doi.org/10.16921/chasqui.v0i84.1500

Keywords:

PROPAGANDA, COMUNICACIÓN, ELECCIONES, MEDIOS DE COMUNICACIÓN

Abstract

Los errores estratégicos de la comunicación, el olvido de las técnicas de la propaganda, la ausencia de medios alternativos determinaron la pérdida de Uribe en el Referendo colombiano.

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Published

05-12-2003

Issue

No. 84 (2003): Formación del periodista digital

Section

Ensayo

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