Beckham, un fenómeno de mercado

Authors

  • Alfredo Arceo

DOI:

https://doi.org/10.16921/chasqui.v0i83.1482

Keywords:

FÚTBOL, MERCADO

Abstract

Pese a que Beckham no se le ha otorgado oficialmente el título de mejor jugador de fútbol del mundo, por qué se convierte en la figura más atractiva del mercado; por qué otros jugadores de gran prestigio no lo logran? El artículo aspira responder a estas cuestiones.

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Published

05-09-2003

Issue

No. 83 (2003): David Beckham un fenómeno de mercado

Section

Tema Central

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