¿Son confiables los estudios de sintonía?

Authors

  • Sergio Gaete Martínez

DOI:

https://doi.org/10.16921/chasqui.v0i69.1341

Keywords:

TELEVISIÓN, SINTONÍA, ENCUESTAS, RATING

Abstract

Los estudios de sintonía se realizan en las principales ciudades y centros urbanos de un país donde se concentran los consumidores utilizando varias metodologías para obtener la muestra de la población representativa de los distintos estratos sociales. Trata sobre estudios de sintonía y la confiabilidad de los mismos.

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Published

07-03-2000

Issue

No. 69 (2000): Todo sobre Almodovar

Section

Otros

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