El humor en Freud y la publicidad

Authors

  • Talvani Lange

DOI:

https://doi.org/10.16921/chasqui.v0i63.1228

Keywords:

PUBLICIDAD, HUMOR

Abstract

La condensación, el uso múltiple del mismo material, el doble sentido y el sentido absurdo son técnicas la para la elaboración del chiste que Sigmund Freud desarrolló. En este artículo se esbozan estas categorías y, bajo su óptica, se analiza la aplicación del humor en algunas publicidades brasileñas.

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Published

07-09-1998

Issue

No. 63 (1998): Periodismo cultural

Section

Otros

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