Suplementos culturales y rentabilidad

Authors

  • Manuel Bermúdez

DOI:

https://doi.org/10.16921/chasqui.v0i63.1214

Keywords:

SUPLEMENTOS CULTURALES, RENTABILIDAD, MEDIOS DE COMUNICACIÓN, CULTURA, PUBLICIDAD

Abstract

Algunas estrategias de mercado plantean una publicidad focalizada, inserta en espacios mediáticos dirigidos a públicos específicos. Los suplementos culturales, entendidos como un producto especializado, pueden ser, no solo la expresión de un periodismo serio y responsable, sino también una valiosa fuente de ingresos, tanto o más que crónica roja o judiciales

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Published

07-09-1998

Issue

No. 63 (1998): Periodismo cultural

Section

Tema Central

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